Rose City Media creative studio led by Joshua McClain, specializing in cinematic storytelling and strategic content for brands, campaigns, and corporate teams. While much of our work supports fast-growing companies and global organizations, we also collaborate with founders, artists, and nonprofits who bring bold ideas and human stories to the table.
With over a decade of hands-on video production experience and 15 years in brand marketing and storytelling, I bring both creative vision and strategic depth to every project. My work bridges cinematic filmmaking, campaign strategy, and multi-channel content development—designed to help brands and creators connect meaningfully with their audiences.
As Senior Video Producer at Autodesk, I led the creation of influential media including the Digital Builder Podcast and flagship keynote films for Autodesk University. These projects played a pivotal role in helping grow Autodesk Construction Cloud from $100M to over $500M ARR. My ability to blend visual storytelling with clear market positioning helped establish Autodesk as a thought leader in its space—work that earned me the Rising Star award from Autodesk Construction Marketing.
Previously, I served as a Senior Campaign Strategist at Indiegogo, collaborating with both startups and Fortune 500 companies to launch crowdfunding campaigns and validate products in the market. I partnered with teams at Hasbro, General Electric, Heineken, Pfizer, and others—helping them translate complex ideas into emotionally resonant stories. I also led innovation workshops with R&D teams at Whirlpool and similar labs, guiding strategic media development from early concept to launch.
Beyond corporate work, I’ve directed studio shoots, field interviews, music videos, and branded mini-documentaries for artists, nonprofits, and mission-driven organizations. My background spans high-end cinematography, performance capture, and emotionally grounded storytelling across sectors—from construction tech to wellness, education, and the arts.
Today, I continue to push the boundaries of production by integrating AI into my workflows—leveraging automation and generative tools to streamline execution, elevate narrative depth, and scale content production for brands, podcasts, and longform storytelling projects.
Whether I’m behind the camera or shaping a content strategy from the ground up, I bring a commitment to clarity, excellence, and human connection. I believe great content isn’t just visually stunning—it’s intentional, aligned, and built to resonate.